Last updated: 24 October 2026

Privacy policy

1. Who is responsible for your information?

Reliable Trades Plumbing & Construction is a trading name of Brendan Eaton. Brendan Eaton is the controller for information provided to this business through this website.

For privacy questions or requests, email rtbuildingandplumbing@gmail.com or call 07512 239807.

2. Information collected and why

Callback enquiries: your name, phone number, postcode, selected plumbing problem, optional description, your agreement to be contacted and the time of your request. If you use AI guidance, its summary, urgency and suggested guidance are included when you send the form. This is used to respond, arrange a visit, assess the request and discuss work and pricing.

Website operations: hosting and service providers may process technical information such as IP address, browser information, request times and error records to deliver and protect the website.

Optional measurement: with your relevant cookie permission, Google tools can process cookie/device identifiers, IP address, browser and device information, pages visited, referral information and phone-click or successful-enquiry events. A phone click measures a click, not whether a call connected. The website does not intentionally send your name, phone number, postcode or problem text in these tracking events.

3. Legal grounds and your choices

Responding to a request for a quote or visit is processing to take steps at your request before entering a contract; carrying out agreed work is processing for that contract. Essential website operation and security rely on legitimate interests in providing a working, secure service. Applicable legal obligations may require records to be retained.

Optional analytics and advertising rely on your separate cookie permissions. Refusing or withdrawing optional tracking does not stop you calling or requesting a callback. Agreeing to a callback is not consent to advertising or marketing messages.

4. Optional AI guidance

Only when you select “Get AI guidance”, the problem description is sent through Lovable AI Gateway to OpenAI to generate a short summary and urgency guidance. Your name, phone number and postcode fields are not sent in that AI request, although anything you type into the description will be sent.

Do not include health information, payment details or other sensitive information. You can send the callback form or telephone without using AI. The guidance is not a diagnosis or professional advice, and does not decide whether you receive a service.

Provider handling is described in the OpenAI privacy policy and Lovable privacy policy. Contact us with questions about this optional processing.

5. Who receives information?

Enquiries are stored using Lovable Cloud and an email notification is sent to our business Gmail inbox. The team uses your enquiry to respond. Hosting, database and email delivery providers process information to operate these services; Google processes information involved in our Gmail inbox.

Google Analytics receives optional analytics data when enabled and permitted. Google Tag Manager loads only after advertising permission on this website; its configured tags can receive browsing and measurement information. Advertising features, including Google Ads conversion measurement or personalisation, depend on the tools configured. No Google Ads conversion identifier or Meta Pixel is configured directly in the website at this policy’s update date; tags configured separately in Tag Manager must also respect your choices.

We may also need to share relevant information where required by law or to resolve a legal claim. Enquiry details are not uploaded by this website for enhanced conversions or customer matching.

6. Google analytics and advertising

Google may use information from sites using its services for measurement and, where you consent and relevant features are enabled, advertising personalisation. See how Google uses information from sites and apps and Google’s privacy policy.

If audience advertising is enabled, third-party vendors including Google may show ads on sites across the internet using cookies or device identifiers based on past visits. Change your website permission in Cookie settings; you can also manage personalisation in Google My Ad Center or use the Google Analytics browser opt-out add-on.

More detail about device storage and withdrawal is in our cookie policy.

7. International processing and retention

Google, Lovable and AI or email service providers may process data outside the UK. Transfer arrangements and safeguards depend on each provider’s applicable service terms and data-processing arrangements. Contact us for information about the arrangements relevant to your request.

Enquiries are stored in the enquiry system and business email inbox. The appropriate retention period depends on whether an enquiry leads to work, any applicable accounting or legal requirements, and the need to resolve disputes. There is no automatic enquiry-deletion period configured on this website. Contact us to ask about retention or request deletion of a particular enquiry; deletion requests are subject to applicable legal obligations.

Cookie choices are saved on your device until you change them, clear browser storage or a notice update requires a new choice. Google cookie durations and service settings are described in the cookie policy.

8. Your rights and complaints

Depending on the circumstances, you can request access, correction, erasure, restriction, portability, or object to processing. Where processing is based on consent, you can withdraw it at any time without affecting processing that occurred before withdrawal. Use the email or phone number above; we may need to verify your identity and normally respond within one month.

You can complain to the Information Commissioner’s Office (ICO), the UK data protection regulator. You may contact us first, but do not have to.

9. Policy updates

We update this notice when relevant practices change. The date above identifies this version; material changes to optional tracking may require a fresh choice.